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It's interesting how the lifespan of social media trends seems to be getting shorter and shorter. What worked last year might be completely ineffective this year, so you constantly have to be adapting and learning new strategies.

What is interesting about the "fake it till you make it" approach is you can see when accounts have purchased followers, likes, views, and subscribers. The proof is typically in the comment section. When someone buys followers, but then has videos or pictures with no comments, likes, or shares, it is easy to tell they were purchased.