Online shopping dominates due to convenience, better deals, and home delivery options, while brick-and-mortar stores still attract those who enjoy the festive in-person experience. Many shoppers now blend both methods—researching products online before buying them in-store. Recent surveys reveal fascinating insights into Holiday shopping trends showing how consumer behavior continues to evolve. Retail experts note that personalization, discounts, and flexible return policies influence most purchasing decisions. As technology advances, e-commerce platforms continue to grow, but physical stores maintain their charm through interactive experiences and immediate gratification, making both vital in the modern holiday shopping landscape.