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TV ads definitely have their reach, but let's be honest—they can drain your marketing budget fast, especially if you're aiming for prime-time slots. When we were exploring more cost-effective ways to get our brand noticed, we shifted gears and invested in retail signage. Installing eye-catching signs at our store's entrance and around high-footfall areas did wonders. Not only did it attract more walk-ins, but it also helped reinforce our brand identity—something TV couldn't do with the same consistency or budget.