I had a similar case when redesigning a subscription service flow. Initially, users had to click through multiple confusing screens, and most dropped off halfway. We switched to a single-page setup with clearer CTAs and fewer choices. That move boosted conversions dramatically. If you're curious, there are plenty of examples in https://conversionrate.store/case-studies/ showing how even small tweaks in the journey make a huge difference. For me, it proved how people prefer simplicity over endless options, and how guiding them step-by-step can stop frustration. This principle worked well beyond one project and seems pretty universal.