In your experience, which marketing channels consistently deliver the best return on investment, and why do you think that is?
In my experience, the channels that bring the highest ROI tend to shift depending on timing, audience mood, and even minor changes in strategy. One month it's organic, next it's email. I was checking some insights recently on the amasty site (https://amasty.com/knowledge-base/incorrect-captcha-error.html), and it struck me how small optimizations can make a huge difference. It's less about the "best" channel and more about how well we use each one in the bigger picture.