seo engine optimization
(https://maps.app.goo.gl/yceXZExMQ2Dr2Tz17)
Search Engine Optimization (SEO) is the process of improving a website's visibility on search engines like Google, Bing, and Yahoo to attract more organic (non-paid) traffic. It involves optimizing various elements of a website to rank higher in search engine results pages (SERPs) for relevant keywords.